Overprinting
What is it?
With every print, there is a risk of (small) errors. Normally this error would make the printed material obsolete. With this innovative technique, the precious material can most of the time be salvaged. By overprinting on a very local basis, the material doesn't go to waste. Saving this material not only contributes to a more sustainable environment but also is a cost effective way of producing. The material would otherwise have to be recycled and re-ordered, adding more and more costs.
Environment
When less packaging ends up in waste management, it means less CO² is produced and less energy is needed to both recycle the old material and produce the new.
Financial
Re-ordering the same material is an expensive way to solve an error. This can be avoided by using the already printed material and overprint it. This is an efficient way of handling and by doing this, the purchase can be depreciated to zero. In addition, most waste managers, charge for your product to be recycled. Therefor adding more and more costs to your product.
Marketing
This avoids the usage of corrective labels (of which it isn't always an option) and thus helping to raise the esthatic capability of the packaging. Furthermore, should your packaging need a seasonal addition in the print, this can also be done easily.
Logistics
Assumed lead time for printing material is around six weeks to 3 months. In most cases the lead time for Rotoprint is about 2 weeks and can be done within merely one week if needed.
